Impetus Group drives the expansion of fast-growing tech companies into Asia.
What makes us unique is that we always roll up our sleeves and work as an extension of our clients. We actually go out and do deals on behalf of our clients, as opposed to simply being advisers or consultants. Similar to the founders and businesspeople we work with, we enjoy the risk-reward equation that attracts true entrepreneurs.
To provide clients with a good idea of the Southeast Asian and Middle-Eastern markets and the opportunities that exist for their business in the region(s), we start with a one week roadshow during which we set up meetings with relevant key decision makers.
We prepare the roadshow meticulously: our client only has to show up, will be briefed on who we are meeting and we’ll do the follow up after the meetings.
This roadshow is a one-off engagement and the client is not obliged to continue working with us afterwards.
We decide together with the client which markets and verticals to focus on, then get the first regional deals in place. Building relationships and figuring out which partners to get on board are essential steps at this stage. We are particularly well-positioned for this, with a local presence in the region.
We basically operate as an extension of our clients’ organization and hit the ground running with an established team and network which can be leveraged from day one.
Once the regional business is off to a good start, we work with our clients to build a sustainable and profitable organisation.
This could mean a number of things: funding through our investors, setting up a local entity, finding local investors, hiring local staff, generating publicity in the region or setting up regional sales offices.
In a number of cases we stay on board for a prolonged period as business development specialists.